Why Boring?

Mattress shopping is a mess.
Products are stuffed full of exaggerated gimmicks and marketed as revolutionary “technology”.
All mattress technologies shown on this page are fictitious. Any resemblance to real trademarks is purely coincidental.
#1 Mattress for Sleep
#1 Mattress in USA
#1 Mattress of Today
#1 Mattress Around
#1 Mattress in Town
#1 Mattress by Brand
#1 Mattress for All
#1 Mattress Near You
#1 Mattress That's new
#1 Mattress by Size
#1 Mattress for Sleep
#1 Mattress in USA
#1 Mattress of Today
#1 Mattress Around
#1 Mattress in Town
#1 Mattress by Brand
#1 Mattress for All
#1 Mattress Near You
#1 Mattress That's new
#1 Mattress by Size
There are hundreds of brands, each with dozens of similar models* to choose from.

*And they all claim to be the “best mattress” with the most “verified reviews”.

Mattress shopping has become a cruel maze.

And the reward for making it through is often just another mattress you’ll regret.

What if it didn’t have to be this way?

The Boring Approach

Boring stands for ease of choice. Here’s how we do that.
  1. 1

    No tricks, no stupid games

    A no-nonsense shopping experience.

  2. 2

    Fewer options

    The essentials done right

  3. 3

    Transparent specs

    Understand what you’re paying for.

  4. 4

    Quality at a fair price

    Better than it seems, at a price that makes sense.

So here it is, our first product:

The Boring Mattress.

No bells and whistles. Starting at $599.

The Boring Mattress is a 10" mattress with foam and springs, the kind the industry likes to call “hybrid technology” just to sound fancy and charge more. Designed and assembled in Phoenix, Arizona with proven quality materials, it comes with a 99-Night Sleep Trial*, our Won’t Sink Bet*, Price Protection* and a 10-Year Limited Warranty*.